Online Advertising Placements

The Rio Times currently sells Online Advertising Banners in increments of 10,000 views/month. Online Ad units rotate randomly throughout the site, with the probability on each page related to the number of views (impressions) purchased.

For example, if 20,000 views were purchased in a month (about 667 times per day), the Ad will currently be seen on 1/10 of ALL pages (10%) over the course of the month. If you purchase 40,000 views per month (or about 1,330 times per day), the Ad is seen on 1/5 of the pages (20%) during the month.

The placements options are: Masthead (728×90 pixels), Top Box (300×250 pixels), Lower Box (300×250 pixels) and the Footer Banner (468×60 pixels). All placements have a discounted rate for volume (20,000, 30,000 and 40,000 views/month), as well as additional discounts for duration (3 months = 10%, 6 months = 15% and 12 months = 40%, +10% more discounted for upfront payment).

The Rio Times 2013 Online Advertising Rates

We are able to offer free design services for static Ad Banners, but can also serve Flash animated Banners as provided. All static graphics are 72 dpi resolution, and must be under 30K file size. Animated Flash banners must be provided as .swf files, under 40K and loop a maximum of three times within fifteen seconds before stopping at a resolve. Flash (version 9) files should also include clickTAGs.

Ad Banners can start at any time during the month, and we can either pro-rate the initial month, or create a mid-month billing schedule. At the end of each calendar month, our (DFP) AdServing system provides Ad Banner Reports to confirm and detail page views per day, as well as clicks and click rate percentages.

Following are our current Ad Banner Sizes, base cost, and current availability, please email advertising[at]riotimesonline[dot]com for any additional information:
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Masthead (728×90 pixels): is our most visible placement on the very top of the page to the right of our logo, rotating randomly on all pages. * The image below is not full size representation (click to see the actual dimensions).

Masthead Ad Banner 728×90 pixels (click for full size).

Availability:
- May 2013 = 40,000 views
- June 2013 = 50,000 views * Confederations Cup
- July 2013 = 50,000 views * World Youth Day

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Top Box (300×250 pixels): is placed on the top right side of the page, just under the Masthead and is seen “above the fold” on most User screens, rotating randomly on all pages.

Top Box Ad Banner, 300×250 pixels.

Availability:
- May 2013 = 40,000 views
- June 2013 = 50,000 views * Confederations Cup
- July 2013 = 50,000 views * World Youth Day

 
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Lower Box (300×250 pixels): is placed on the lower right side of the page, just under the “recent article” module and above the Weather Widget, rotating randomly on all pages.

Lower Box Ad Banner 300×250 pixels.

Availability:
- May 2013 = 40,000 views
- June 2013 = 50,000 views * Confederations Cup
- July 2013 = 50,000 views * World Youth Day

 
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Footer Banner (468×60): is at the bottom of all News Article pages, rotating randomly.

Footer Ad Banner 468×60 pixels.

Availability:
- May 2013 = 40,000 views
- June 2013 = 50,000 views * Confederations Cup
- July 2013 = 50,000 views * World Youth Day

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Email Ad Banner (500×145 pixels): is placed on the bottom of our Weekly Email Reminders, which are sent every Wednesday to our email subscriber list (currently 5,000 and growing 10-15 percent each month).

Email Ad Banner 500×145 pixels.

Availability:
- May 2013 = 10,000 Emails
- June 2013 = 20,000 Emails * Confederations Cup
- July 2013 = 20,000 Emails * World Youth Day