Audience
The Rio Times, Rio de Janeiro’s only Local News source in English, reaches a highly desirable audience demographic for Marketers. They are; well educated, proactive, and have significant disposable income.
Reaching this audience through an accessible and respected news source builds awareness, confidence and resonance, ultimately driving customers to purchase.
Brazil has an average of 500,000 passengers arriving from International flights a month, many of whom are spending significant time in Rio de Janeiro.
Source: INFRAERO - Brazilian Company of Airport Infrastructure
Approximately 30% of Rio de Janeiro’s expatriates and tourists speak English as their native language, and most European and South American travelers also speak English fluently.
Brazil Ministry of Tourism Study of international tourism demand 2005-2007 Brasilia, December 2008
Rio visitors are proactive, with well over 50% researching, booking and traveling independently. This willingness to investigate topics of their own interest translates well to the interactive nature of the Internet, and web sites like The Rio Times.
Brazil Ministry of Tourism Study of international tourism demand 2005-2007 Brasilia, December 2008
The average stay in Rio is 15 days over the last 3 years, and for those not on Holiday or here for an event, the average is almost 30 days. This means there is significant opportunity for some recognition of brand and marketing messages while they are here.
Brazil Ministry of Tourism Study of international tourism demand 2005-2007 Brasilia, December 2008
Also, Rio visitors are also high value customers for local businesses because they return. Almost 50% have been in Rio de Janeiro before, and over 90% have intentions to return again. This means your marketing investment to reach this audience has a residual effect, as well as an opportunity to continue connecting with them as they read the Rio news from their primary residence.
Brazil Ministry of Tourism Study of international tourism demand 2005-2007 Brasilia, December 2008
Find out more about the Advertising opportunities with The Rio Times to reach the English speaking community in Rio de Janeiro.