The Rio Times, Rio de Janeiro’s only Local News source in English, reaches a highly desirable audience demographic for Marketers. They are; well educated, proactive, and have significant disposable income.
Reaching this audience through an accessible and respected news source builds awareness, confidence and resonance, ultimately driving customers to purchase.
Brazil has an average of 500,000 passengers arriving from International flights a month, many of whom are spending significant time in Rio de Janeiro.
Approximately 30% of Rio de Janeiro’s expatriates and tourists speak English as their native language, and most European and South American travelers also speak English fluently.
Rio visitors are proactive, with well over 50 percent researching, booking and traveling independently. This willingness to investigate topics of their own interest translates well to the interactive nature of the Internet, and web sites like The Rio Times.
The average stay in Rio is 15 days over the last three years, and for those not on Holiday or here for an event, the average is almost 30 days. This means there is significant opportunity for some recognition of brand and marketing messages while they are here.
Also, Rio visitors are also high value customers for local businesses because they return. Almost 50 percent have been in Rio de Janeiro before, and over 90 percent have intentions to return again. This means your marketing investment to reach this audience has a residual effect, as well as an opportunity to continue connecting with them as they read the Rio news from their primary residence.
Find out more about the Advertising opportunities with The Rio Times to reach the English speaking community in Rio de Janeiro.