How to Plan Your Marketing

Planning where and how to invest in marketing is a key question when evaluating advertising.

How to Plan Your Marketing

Following is some recent data and trends pulled from marketing research firms to help understand options and plan how much of a marketing budget should be invested in what types of advertising.

How Marketers Allocate Their Budgets

Advertising, Rio de Janeiro, Brazil

The majority of total marketing mix is spent on Television and then Newspapers (Print), but the largest growth trend continues to be Internet (Digital).

Advertising, Rio de Janeiro, Brazil

The general percentages of investment for different options in the Digital marketing mix.

Advertising, Rio de Janeiro, Brazil

Small and Medium Businesses tend to look at the marketing mix slightly different, focusing on low cost and more targeted options.

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