How to Plan Your Marketing

Following is some recent data and trends pulled from marketing research firms to help understand options and plan how much of a marketing budget should be invested in what types of advertising.

How Marketers Allocate Their Budgets


Advertising, Rio de Janeiro, Brazil
The majority of total marketing mix is spent on Television and then Newspapers (Print), but the largest growth trend continues to be Internet (Digital).

These are recent industry-wide average Click-Through Rates (CTR), which will vary greatly depending on niche-audience appeal and creative and promotional offers.

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