IBOV 174,041.95 ▼ 1.52% IPSA 10,950.74 ▲ 0.31% IPC MEX 66,383.68 ▲ 0.21% MERVAL 3,283,854 ▼ 1.07% COLCAP 2,274.53 ▼ 0.38% BVL PERÚ 58,287.01 — — USD/BRL5.08▼ 0.18% USD/MXN17.48▼ 0.05% USD/CLP948.45— 0.00% USD/COP3,217▼ 0.03% USD/PEN3.40▼ 0.07% USD/ARS 1,496 — 0.00% USD/UYU40.14▲ 1.06% USD/PYG6,022▲ 1.17% USD/BOB11.18▲ 2.82% USD/DOP57.99▲ 0.79% USD/CRC449.17▲ 1.55% USD/GTQ7.63▲ 2.09% USD/HNL26.75▲ 1.31% USD/NIO 36.62 — 0.00% USD/VES740.37▼ 0.13% USD/PAB1.00— 0.00% USD/BZD2.00— 0.00% USD/JMD157.47▲ 0.20% USD/TTD6.71▲ 0.68% EUR/BRL5.78▲ 0.08% BRENT 96.78 ▼ 3.88% WTI 89.31 ▼ 3.12% IRON ORE 161.91 — — COPPER 6.36 ▲ 0.83% GOLD 4,071 ▲ 0.60% SILVER 58.91 ▲ 1.92% SOY 1,254 ▲ 1.29% CORN 487.25 ▲ 5.01% WHEAT 678.00 ▼ 2.62% COFFEE 298.25 ▼ 3.60% SUGAR 14.76 ▲ 0.48% ORANGE JUICE 142.65 ▼ 2.83% COTTON 79.89 ▲ 0.06% COCOA 5,467 ▲ 3.13% BEEF 222.50 ▼ 1.29% CATTLE 341.45 ▼ 0.68% LITHIUM 67.81 ▼ 1.75% PETR4 42.21 ▼ 1.72% VALE3 75.24 ▼ 0.58% ITUB4 42.10 ▼ 1.08% BBDC4 18.48 ▼ 1.28% ABEV3 15.64 ▼ 1.76% BBAS3 20.35 ▼ 2.77% B3SA3 15.44 ▼ 1.34% WEGE3 45.99 ▲ 0.70% PRIO3 58.82 ▼ 2.84% SUZB3 41.84 ▼ 1.39% RENT3 36.89 ▼ 0.67% AZZA3 16.65 ▼ 2.35% CSAN3 3.80 ▼ 2.56% RAIZ4 0.26 ▼ 3.70% PCAR3 2.79 ▼ 2.79% GMAT3 3.79 ▼ 2.07% PSSA3 54.78 ▼ 0.72% CVCB3 1.34 ▲ 2.29% POSI3 3.55 ▼ 3.27% SLCE3 13.64 ▼ 0.94% NATU3 8.38 ▼ 2.10% BRKM5 6.10 ▼ 1.13% RANI3 7.95 ▲ 0.25% CSNA3 5.36 ▲ 1.13% CMIN3 5.69 ▼ 2.40% USIM5 8.48 ▼ 0.12% GGBR4 24.26 ▲ 0.83% ENEV3 24.90 ▼ 3.11% CPFE3 45.09 ▼ 2.44% CMIG4 10.98 ▼ 1.88% EQTL3 38.34 ▼ 1.74% LREN3 13.27 ▼ 0.75% VIVT3 35.47 ▲ 2.22% RAIL3 13.57 ▼ 2.79% KLABIN 17.52 ▼ 0.79% RAIA DROGASIL 17.98 ▼ 1.15% RDOR3 33.38 ▼ 0.86% HAPV3 9.92 ▼ 5.25% FLRY3 16.26 ▼ 1.93% SMTO3 15.05 ▼ 4.20% UGPA3 32.71 ▼ 2.04% VBBR3 35.10 ▼ 1.40% BBSE3 41.49 ▼ 2.15% BPAC11 54.67 ▼ 2.90% CURY3 29.35 ▼ 0.91% AERI3 2.04 ▲ 0.99% VIVARA 21.42 ▼ 0.14% COMPASS 24.76 ▼ 1.28% VAMOS 3.15 ▼ 1.87% SANB11 26.34 ▼ 1.09% ASAI3 7.85 ▼ 2.12% SBSP3 28.38 ▼ 1.29% WALMEX 48.00 ▲ 1.39% GMEXICO 207.28 ▼ 0.94% FEMSA 221.92 ▼ 0.19% CEMEX 21.18 ▼ 1.40% GFNORTE 193.04 ▲ 2.00% BIMBO 58.26 ▼ 1.39% TELEVISA 9.73 ▼ 0.61% AMX 22.80 ▲ 0.18% GAP 377.44 ▲ 0.26% ASUR 267.99 ▼ 0.69% OMA 226.14 ▼ 0.51% KOF 179.29 ▼ 0.23% GRUMA 268.70 ▼ 0.09% KIMBER 39.70 ▲ 1.10% SQM-B 65,350 ▼ 0.23% COPEC 6,330 ▲ 1.12% BSANTANDER 79.32 ▼ 0.85% FALABELLA 5,990 ▼ 1.12% ENELAM 85.49 ▲ 0.58% CENCOSUD 1,958 ▼ 0.51% CMPC 1,025 ▼ 2.47% BANCO CHILE 193.10 ▲ 1.25% LATAM AIR 23.88 ▲ 1.62% YPF 82,000 ▼ 0.58% GGAL 7,890 ▼ 0.69% PAMPA 5,515 ▼ 2.04% TXAR 675.00 ▼ 0.74% ALUAR 972.00 ▼ 1.07% TGS 9,765 ▼ 2.30% CEPU 2,365 ▼ 2.27% MIRGOR 16,525 ▼ 1.20% COME 42.41 ▼ 0.28% LOMA NEGRA 3,623 ▼ 3.78% BYMA 299.75 ▲ 2.48% TELECOM ARG 4,380 ▲ 1.27% ECOPETROL 16.01 ▼ 1.96% BANCOLOMBIA 86.01 ▼ 0.90% GRUPO AVAL 4.79 ▼ 3.04% CREDICORP 388.77 ▲ 0.29% SOUTHERN COPPER 179.29 ▼ 1.61% BUENAVENTURA 30.91 ▼ 1.31% MERCADOLIBRE 1,801 ▲ 0.15% NUBANK 14.09 ▼ 0.70% XP 16.69 ▼ 0.83% PAGSEGURO 9.20 ▼ 2.75% STONE 10.76 ▼ 2.00% GLOBANT 31.30 — 0.00% TECNOGLASS 45.30 ▲ 3.57% GAP AIRPORT 216.28 ▲ 0.39% ASUR 267.99 ▼ 0.69% OMA AIRPORT 103.43 ▼ 0.68% AMX ADR 26.01 — 0.00% FEMSA ADR 127.12 ▲ 0.03% CEMEX ADR 12.06 ▼ 1.63% PETROBRAS ADR 18.77 ▼ 1.21% VALE ADR 14.79 ▼ 0.27% ITAU ADR 8.28 ▼ 0.84% SANTANDER BR 5.30 ▼ 1.21% AMBEV ADR 3.06 ▼ 0.97% CSN 1.08 — 0.00% GERDAU 4.81 ▲ 0.84% LATAM ADR 50.15 ▲ 0.62% BTC 64,618 ▲ 0.48% ETH 1,912 ▲ 2.08% SOL 75.30 ▲ 1.17% XRP 1.10 ▲ 0.24% BNB 571.98 ▲ 0.62% ADA 0.16 ▼ 0.14% DOGE 0.07 ▲ 1.46% AVAX 6.67 ▼ 1.41% LINK 8.56 ▲ 2.23% DOT 0.82 ▲ 0.63% LTC 47.65 ▲ 2.46% BCH 214.59 ▲ 2.37% TRX 0.33 ▲ 0.22% XLM 0.18 ▲ 0.54% HBAR 0.07 ▼ 1.31% NEAR 1.79 ▼ 0.14% ATOM 1.39 ▲ 0.76% AAVE 96.56 ▲ 5.00% SELIC 14.25% EMBRAER 82.50 ▼ 1.08% EMBRAER ADR 64.93 ▼ 0.82% JBS 12.28 ▲ 1.24% JBS BDR 62.04 ▲ 0.36% MBRF3 14.84 ▼ 4.81% MBRFY 2.94 ▼ 0.34% INTER 5.29 ▼ 3.11% IBOV 174,041.95 ▼ 1.52% IPSA 10,950.74 ▲ 0.31% IPC MEX 66,383.68 ▲ 0.21% MERVAL 3,283,854 ▼ 1.07% COLCAP 2,274.53 ▼ 0.38% BVL PERÚ 58,287.01 — — USD/BRL 5.08 ▼ 0.18% USD/MXN 17.48 ▼ 0.05% USD/CLP 948.45 ▼ 0.05% USD/COP 3,217 ▼ 0.03% USD/PEN 3.40 ▼ 0.07% USD/ARS 1,496 — 0.00% USD/UYU 40.14 ▲ 1.06% USD/PYG 6,022 ▲ 1.17% USD/BOB 11.18 ▲ 2.82% USD/DOP 57.99 ▲ 0.79% USD/CRC 449.17 ▲ 1.55% USD/GTQ 7.63 ▲ 2.09% USD/HNL 26.75 ▲ 1.31% USD/NIO 36.62 — 0.00% USD/VES 740.37 ▼ 0.13% USD/PAB 1.00 — 0.00% USD/BZD 2.00 — 0.00% USD/JMD 157.47 ▲ 0.20% USD/TTD 6.71 ▲ 0.68% EUR/BRL 5.78 ▲ 0.08% BRENT 96.78 ▼ 3.88% WTI 89.31 ▼ 3.12% IRON ORE 161.91 — — COPPER 6.36 ▲ 0.83% GOLD 4,071 ▲ 0.60% SILVER 58.91 ▲ 1.92% SOY 1,254 ▲ 1.29% CORN 487.25 ▲ 5.01% WHEAT 678.00 ▼ 2.62% COFFEE 298.25 ▼ 3.60% SUGAR 14.76 ▲ 0.48% ORANGE JUICE 142.65 ▼ 2.83% COTTON 79.89 ▲ 0.06% COCOA 5,467 ▲ 3.13% BEEF 222.50 ▼ 1.29% CATTLE 341.45 ▼ 0.68% LITHIUM 67.81 ▼ 1.75% PETR4 42.21 ▼ 1.72% VALE3 75.24 ▼ 0.58% ITUB4 42.10 ▼ 1.08% BBDC4 18.48 ▼ 1.28% ABEV3 15.64 ▼ 1.76% BBAS3 20.35 ▼ 2.77% B3SA3 15.44 ▼ 1.34% WEGE3 45.99 ▲ 0.70% PRIO3 58.82 ▼ 2.84% SUZB3 41.84 ▼ 1.39% RENT3 36.89 ▼ 0.67% AZZA3 16.65 ▼ 2.35% CSAN3 3.80 ▼ 2.56% RAIZ4 0.26 ▼ 3.70% PCAR3 2.79 ▼ 2.79% GMAT3 3.79 ▼ 2.07% PSSA3 54.78 ▼ 0.72% CVCB3 1.34 ▲ 2.29% POSI3 3.55 ▼ 3.27% SLCE3 13.64 ▼ 0.94% NATU3 8.38 ▼ 2.10% BRKM5 6.10 ▼ 1.13% RANI3 7.95 ▲ 0.25% CSNA3 5.36 ▲ 1.13% CMIN3 5.69 ▼ 2.40% USIM5 8.48 ▼ 0.12% GGBR4 24.26 ▲ 0.83% ENEV3 24.90 ▼ 3.11% CPFE3 45.09 ▼ 2.44% CMIG4 10.98 ▼ 1.88% EQTL3 38.34 ▼ 1.74% LREN3 13.27 ▼ 0.75% VIVT3 35.47 ▲ 2.22% RAIL3 13.57 ▼ 2.79% KLABIN 17.52 ▼ 0.79% RAIA DROGASIL 17.98 ▼ 1.15% RDOR3 33.38 ▼ 0.86% HAPV3 9.92 ▼ 5.25% FLRY3 16.26 ▼ 1.93% SMTO3 15.05 ▼ 4.20% UGPA3 32.71 ▼ 2.04% VBBR3 35.10 ▼ 1.40% BBSE3 41.49 ▼ 2.15% BPAC11 54.67 ▼ 2.90% CURY3 29.35 ▼ 0.91% AERI3 2.04 ▲ 0.99% VIVARA 21.42 ▼ 0.14% COMPASS 24.76 ▼ 1.28% VAMOS 3.15 ▼ 1.87% SANB11 26.34 ▼ 1.09% ASAI3 7.85 ▼ 2.12% SBSP3 28.38 ▼ 1.29% WALMEX 48.00 ▲ 1.39% GMEXICO 207.28 ▼ 0.94% FEMSA 221.92 ▼ 0.19% CEMEX 21.18 ▼ 1.40% GFNORTE 193.04 ▲ 2.00% BIMBO 58.26 ▼ 1.39% TELEVISA 9.73 ▼ 0.61% AMX 22.80 ▲ 0.18% GAP 377.44 ▲ 0.26% ASUR 267.99 ▼ 0.69% OMA 226.14 ▼ 0.51% KOF 179.29 ▼ 0.23% GRUMA 268.70 ▼ 0.09% KIMBER 39.70 ▲ 1.10% SQM-B 65,350 ▼ 0.23% COPEC 6,330 ▲ 1.12% BSANTANDER 79.32 ▼ 0.85% FALABELLA 5,990 ▼ 1.12% ENELAM 85.49 ▲ 0.58% CENCOSUD 1,958 ▼ 0.51% CMPC 1,025 ▼ 2.47% BANCO CHILE 193.10 ▲ 1.25% LATAM AIR 23.88 ▲ 1.62% YPF 82,000 ▼ 0.58% GGAL 7,890 ▼ 0.69% PAMPA 5,515 ▼ 2.04% TXAR 675.00 ▼ 0.74% ALUAR 972.00 ▼ 1.07% TGS 9,765 ▼ 2.30% CEPU 2,365 ▼ 2.27% MIRGOR 16,525 ▼ 1.20% COME 42.41 ▼ 0.28% LOMA NEGRA 3,623 ▼ 3.78% BYMA 299.75 ▲ 2.48% TELECOM ARG 4,380 ▲ 1.27% ECOPETROL 16.01 ▼ 1.96% BANCOLOMBIA 86.01 ▼ 0.90% GRUPO AVAL 4.79 ▼ 3.04% CREDICORP 388.77 ▲ 0.29% SOUTHERN COPPER 179.29 ▼ 1.61% BUENAVENTURA 30.91 ▼ 1.31% MERCADOLIBRE 1,801 ▲ 0.15% NUBANK 14.09 ▼ 0.70% XP 16.69 ▼ 0.83% PAGSEGURO 9.20 ▼ 2.75% STONE 10.76 ▼ 2.00% GLOBANT 31.30 — 0.00% TECNOGLASS 45.30 ▲ 3.57% GAP AIRPORT 216.28 ▲ 0.39% ASUR 267.99 ▼ 0.69% OMA AIRPORT 103.43 ▼ 0.68% AMX ADR 26.01 — 0.00% FEMSA ADR 127.12 ▲ 0.03% CEMEX ADR 12.06 ▼ 1.63% PETROBRAS ADR 18.77 ▼ 1.21% VALE ADR 14.79 ▼ 0.27% ITAU ADR 8.28 ▼ 0.84% SANTANDER BR 5.30 ▼ 1.21% AMBEV ADR 3.06 ▼ 0.97% CSN 1.08 — 0.00% GERDAU 4.81 ▲ 0.84% LATAM ADR 50.15 ▲ 0.62% BTC 64,618 ▲ 0.48% ETH 1,912 ▲ 2.08% SOL 75.30 ▲ 1.17% XRP 1.10 ▲ 0.24% BNB 571.98 ▲ 0.62% ADA 0.16 ▼ 0.14% DOGE 0.07 ▲ 1.46% AVAX 6.67 ▼ 1.41% LINK 8.56 ▲ 2.23% DOT 0.82 ▲ 0.63% LTC 47.65 ▲ 2.46% BCH 214.59 ▲ 2.37% TRX 0.33 ▲ 0.22% XLM 0.18 ▲ 0.54% HBAR 0.07 ▼ 1.31% NEAR 1.79 ▼ 0.14% ATOM 1.39 ▲ 0.76% AAVE 96.56 ▲ 5.00% SELIC 14.25% EMBRAER 82.50 ▼ 1.08% EMBRAER ADR 64.93 ▼ 0.82% JBS 12.28 ▲ 1.24% JBS BDR 62.04 ▲ 0.36% MBRF3 14.84 ▼ 4.81% MBRFY 2.94 ▼ 0.34% INTER 5.29 ▼ 3.11%
since 2009
Sunday, July 26, 2026

Business - Brazil Rio de Janeiro

Brazil’s China Imports Surge 35 Percent

By · October 4, 2011 · 3 min read

Daily Brief

The morning intel from across Latin America. Free.

By subscribing you agree to our privacy policy. We never share your email.

By Ben Tavener, Contributing Reporter

RIO DE JANEIRO, BRAZIL – Brazil is set to import more from China than ever in 2011, with total imports from the country amounting to US$21 billion so far this year, an increase of 35 percent, figures from Brazil’s Ministry of Development, Industry and Commerce (MDIC) show.

Chen Deming, China's Minister of Commerce, at Brazil-China business talks at the Palácio do Itamaraty in May 2011
China's Minister of Commerce, Chen Deming, discussed Brazil-China business relations with his Brazilian colleague Fernando Pimentel in May 2011, photo by Antônio Cruz/ABr.
One-stop reference
Company Intelligence
Every listed company in Latin America — financials, ownership and structure for 1,450+ companies across 26 exchanges, in one place.
Browse the directory →

Nevertheless, Brazil’s solid global position as a worldwide exporter of iron ore and foodstuffs – such as soy beans, coffee, sugar and meat – underlines why, in terms of total exports, Brazil still sells more to China than it buys, with sales totaling $29 billion to August this year.

That trade surplus may show Brazil in a good light in terms of exports, but the numbers mask the fact that that there is actually a record trade deficit in terms of manufactured goods, according to a study by influential business group FIESP (Federation of Industries of São Paulo State).

“The relationship with China is important for Brazil, but from the point of view of industry, it’s abysmal,” said FIESP’s Roberto Giannetti da Fonseca earlier this year. “The trade balance is only favorable because of the large quantity of commodities exports and high international prices.”

Imports of Chinese manufactured goods outpaced exports by $23.5 billion last year, up sixty percent on the year before – in stark contrast to the situation just eight years ago when Brazil was exporting more manufactured goods, the group reported.

But Steve Rimmer, partner at financial experts KPMG in Rio de Janeiro, says that China is still very important to Brazil for two major reasons: “Clearly, the commodity exports from Brazil to China have been an important contributing factor to the [overall] strength of the Brazilian real: the export of iron ore alone from Vale to China is extremely significant.”

“Secondly, Brazil needs capital investment, and now the Chinese have started to invest more in Brazil across a variety of industry sectors,” he said in an interview to The Rio Times.

One of the sectors that Brazil wants to see China investing more in is the car manufacturing industry. Currently, China exports the cars it sells in Brazil pre-assembled, but Chinese car giant Chery has agreed to the construction of a production base in Jacareí, São Paulo State, that should be finished by 2013.

Chery QQ
Chinese manufacturer Chery will start producing cars in Brazil by 2013 at its new $700m site in São Paulo State, photo by Mike384/Wikipedia Creative Commons License.

Other companies probably need to follow Chery’s lead, as Brazil recently imposed a stinging higher rate of IPI (Industrialized Products Tax) for cars imported into the country. In order to avoid the tax, manufacturers have to assemble the majority of any car within Brazil, providing local jobs and services.

“The government said it is making the change in order to increase the competitiveness of Brazilian products and to stimulate production in Brazil. It is both [a form of] protectionism and an incentive to foreign companies to consider inward investment,” explained KPMG’s Steve Rimmer.

“Chinese cars still only represent smallish percentages of cars sold in Brazil but it certainly looks as if the Chinese manufacturers will be harder hit than those of any other country,” he said.

Some companies are contesting the rise – which could possibly become a bone of contention for Brazilian-Chinese business relations. Purchases of foreign cars, which are Brazil’s second-biggest imported good, are up 45 percent, according to business edition Bloomberg.

Experts are also looking to see how the recently weakened real – which plunged to a one-year low in recent days against a strengthening dollar, and is faring worst among the major currencies – will affect imports and exports.

A weaker real means that imports will be more expensive, especially manufactured goods, but there is a silver lining to this cloud. This should help exports of semi-manufactured and manufactured goods and translate into an increase in sales of products such as textiles, shoes and cars, says Rimmer.

Total imports to Brazil reached $147 billion in the period to August this year (up 29 percent). Exports reached $167 billion (up 32 percent), bolstered by higher commodity prices and strong sales in this area, Bloomberg reports. In 2009, China surpassed the United States as Brazil’s major trading partner.

Live Market IntelligenceBrazil — Live Market BoardInside: market breadth, the sector heatmap, currencies & rates, the Latin America scoreboard and the full instrument board.

Rio Times · Live Market Intelligence

Brazil — Live Market Board

B3 · São Paulo
Jul 26, 2026 · 15:20

Ibovespa · benchmark
174,041.95
-1.52%
+30.07% over 12 months

Market breadth · 15 names
20% advancing

3 ▲ advancing12 declining ▼

Currencies, rates & key inputs
USD / BRL
5.08
-0.18%

EUR / BRL
5.78
+0.08%

Selic rate
14.25%
·

Brent crude
96.78
-3.88%

Iron ore
161.91
·

Sector heatmap · average move today
Mining
+0.46%
VALE3, CSNA3, GGBR4

Industrials
+0.02%
WEGE3, RENT3

Materials
-1.39%
SUZB3

Financials
-1.62%
ITUB4, BBDC4, BBAS3, B3SA3

Consumer Staples
-1.76%
ABEV3

Energy
-2.28%
PETR4, PRIO3

Consumer Disc.
-2.35%
AZZA3

Utilities
-3.11%
ENEV3

Latin America scoreboard
IndexLastTodayStrength
IbovespaBrazil
174,041.95
-1.52%

S&P/BMV IPCMexico
66,383.68
+0.21%

S&P IPSAChile
10,950.74
+0.31%

S&P MERVALArgentina
3,283,854
-1.07%

MSCI COLCAPColombia
2,274.53
-0.38%

BVL S&P PerúPeru
58,287.01

Full instrument board
Instrument Last Change YoY Prev. High Low Volume
IBOV 174,041.95 -1.52% +30.07% 176,723.62
USD/BRL 5.08 -0.18% -8.00% 5.08 5.09 5.08
SELIC 14.25%
PETR4 42.21 -1.72% +32.15% 42.95 42.91 42.15 29,108,700
VALE3 75.24 -0.58% +33.10% 75.68 75.53 74.84 8,619,900
ITUB4 42.10 -1.08% +23.68% 42.56 42.45 42.04 10,431,800
BBDC4 18.48 -1.28% +17.86% 18.72 18.64 18.42 13,961,200
BBAS3 20.35 -2.77% +1.40% 20.93 20.82 20.35 14,376,600
B3SA3 15.44 -1.34% +17.68% 15.65 15.67 15.43 35,146,900
ABEV3 15.64 -1.76% +15.85% 15.92 15.90 15.61 15,223,800
WEGE3 45.99 +0.70% +26.94% 45.67 46.19 44.94 7,718,600
PRIO3 58.82 -2.84% +39.05% 60.54 60.27 58.46 5,375,200
SUZB3 41.84 -1.39% -18.76% 42.43 42.25 41.63 3,639,400
RENT3 36.89 -0.67% +2.56% 37.14 37.38 36.59 4,733,700
AZZA3 16.65 -2.35% -54.40% 17.05 17.17 16.65 1,511,900
CSNA3 5.36 +1.13% -37.31% 5.30 5.45 5.24 8,140,000
GGBR4 24.26 +0.83% +40.39% 24.06 24.45 23.82 5,543,500
ENEV3 24.90 -3.11% +79.65% 25.70 25.58 24.87 4,494,900

Largest moves today
ENEV3
24.90
-3.11%
PRIO3
58.82
-2.84%
BBAS3
20.35
-2.77%
AZZA3
16.65
-2.35%
ABEV3
15.64
-1.76%
PETR4
42.21
-1.72%
IBOV
174,041.95
-1.52%
SUZB3
41.84
-1.39%

The session read
The Ibovespa eased 1.52%, with breadth negative — 3 of 15 names higher. Mining led, while Utilities lagged.

Read More from The Rio Times

The Rio Times · Power Map
See who really holds power in Latin America
Click to open the Power Map

Rotate for Best Experience

This report is optimized for landscape viewing. Rotate your phone for the full experience.