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By Jack Whibley, Contributing Reporter

RIO DE JANEIRO, BRAZIL – Tourists from Brazil and abroad are predicted to spend R$25 billion at next year’s month-long football (soccer) World Cup, according to estimates from the Brazilian Tourism Ministry, Embratur. The total amount predicted to be spent is 28 times that which was spent by tourists during the week of last July’s World Youth Day (WYD) in Rio, which was estimated at R$900 million.

The Maracanã Stadium in Rio de Janeiro during the 2013 Confederations Cup, Brazil News
The Maracanã Stadium in Rio de Janeiro during the 2013 Confederations Cup Final, photo by Alexandre Macieira/Riotur.

Most of this spending is predicted to come from three million domestic tourists keen to support the Brazilian team. Brazilians are expected to spend R$18.3 billion during the competition. Embratur’s calculations suggest that Brazilian tourists are likely to visit host cities for an average of ten days.

Based on historical figures for tourists entering Brazil and ticket sales figures from FIFA, football’s world governing body, it is expected that 600,000 foreigners will visit Brazil for the 2014 World Cup and inject a further R$6.8 billion into the economy.

The World Cup will be staged across twelve host cities in Brazil. Rio is the most expensive with a projected daily spend of R$824 per person, which includes lodgings, meals, transport and shopping.

After Rio, the next most expensive host city is expected to be Brasília and the cheapest should be Natal with an average daily spend of R$412. The variation in expenditure is due mostly to the difference in prices for hotels and guest houses.

Despite Rio’s worldwide fame for tourism and the fact that it will host the World Cup final, the city that is expected to receive the most visitors is São Paulo (595,000 tourists). Quoted in the Folha de São Paulo newspaper, Embratur’s economist Leandro Garcia considers that more tourists are expected in São Paulo because the city will be the main air travel hub.

The Itaquerão Stadium in São Paulo, Brazil News
The Itaquerão Stadium in São Paulo in July 2013, photo by Copa 2014.

Mr. Garcia said, “Some people should take advantage of their stop [in São Paulo] and stay for the local games.”

Despite Embratur’s predictions, some local businesses are in two minds about the predicted impact of the World Cup.

Lance Horsley, co-owner of Casa Cool Beans bed and breakfast in the Santa Teresa neighborhood of Rio, and Cool Beans Flats in Ipanema told The Rio Times that he believes that Rio is a big winner from hosting such mega events.

He said, “The added spotlight increases world interest, not just for the month of the World Cup. All types of hospitality business will win due to increased demand and revenue.”

Horsley continued though that some mega events do not translate directly into increased business. He said, “It seems to us that there is not really a low season in Rio anymore. So for us occupancy is already high; thus these events don’t necessarily increase our occupancy rate.”

Referring to last month’s World Youth Day (which was predicted to bring R$1.2 billion into the economy), Horsley said, “WYD was our slowest period since we opened three years ago. Most attendees were youth who could not afford to stay in a B&B. When questioning potential guests about staying in this period, most opted to stay away so they would not be inconvenienced by the crowds.”

Businesses such as Horsley’s will be hoping that increased visitor numbers for the World Cup translates into increased revenue rather than displacing existing business by keeping others away.

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40 COMMENTS

  1. Most likely they will be disappointed. They have a false expectation for international visitors. They need to understand that most of the international “fans” are NOT rich, just regular people that make a huge effort to be there and will try to save as much as possible.
    I don’t see every single international visitor to the world cup spending R$11.300, that’s just impossible.
    And if the prices keep going up less people will eventually go. They should analyze the numbers from Korea-Japan 2002 to get a more realistic expectation.

  2. […] projected numbers vary, approximately 600,000 unfamiliar visitors and 3 million domestic tourists are approaching to transport to or within Brazil for a World […]

  3. […] Tourists from Brazil and abroad are predicted to spend R$25 billion at next year’s month-long football (soccer) World Cup, according to estimates from the Brazilian Tourism Ministry, Embratur. The total amount predicted to be spent is 28 times that which was spent by tourists during the week of last July’s World Youth Day (WYD) in Rio, which was estimated at R$900 million (The Rio Times). […]

  4. […] Cup projected revenues of R$25 billion (approx. US$10 billion), across 12 cities, according to The Rio Times. Soy exports are also expected to establish a new record at 45.0 million tons, while as an oil […]

  5. Copa del Mundo de Brasil: “Travelmetrics” o cómo la computación de datos podría desafiar la sabiduría popular | Amadeus Chile

    […] – estimó el año pasado que para la Copa del Mundo visitarían Brasil 600.000 turistas (link: http://riotimesonline.com/brazil-news/rio-business/brazil-expects-world-cup-to-bring-r25-billion/). La sabiduría popular dice que probablemente será el caso. Incluso estadísticas de anteriores […]

  6. Copa del Mundo de Brasil: “Travelmetrics” o cómo la computación de datos podría desafiar la sabiduría popular | Amadeus Argentina

    […] – estimó el año pasado que para la Copa del Mundo visitarían Brasil 600.000 turistas (link: http://riotimesonline.com/brazil-news/rio-business/brazil-expects-world-cup-to-bring-r25-billion/). La sabiduría popular dice que probablemente será el caso. Incluso estadísticas de anteriores […]

  7. […] These 12 Brazilian cities have constructed new stadiums for the event, and local hoteliers, restaurateurs, and shop-owners are just waiting to welcome soccer fans with open arms. The event is expected to be a boon for the Brazilian economy, as tourists are expected to bring in about $11 billion over the course of the event. […]

  8. […] These 12 Brazilian cities have constructed new stadiums for the event, and local hoteliers, restaurateurs, and shop-owners are just waiting to welcome soccer fans with open arms. The event is expected to be a boon for the Brazilian economy, as tourists are expected to bring in about $11 billion over the course of the event. […]

  9. […] These 12 Brazilian cities have constructed new stadiums for the event, and local hoteliers, restaurateurs, and shop-owners are just waiting to welcome soccer fans with open arms. The event is expected to be a boon for the Brazilian economy, as tourists are expected to bring in about $US11 billion over the course of the event. […]

  10. […] These 12 Brazilian cities have constructed new stadiums for the event, and local hoteliers, restaurateurs, and shop-owners are just waiting to welcome soccer fans with open arms. The event is expected to be a boon for the Brazilian economy, as tourists are expected to bring in about $11 billion over the course of the event. […]

  11. 28 Gorgeous Photos Of The Brazilian Cities That Will Host The World Cup | The Usual Sources – Where You Are The Source.

    […] These 12 Brazilian cities have constructed new stadiums for the event, and local hoteliers, restaurateurs, and shop-owners are just waiting to welcome soccer fans with open arms. The event is expected to be a boon for the Brazilian economy, as tourists are expected to bring in about $11 billion over the course of the event. […]

  12. […] These 12 Brazilian cities have constructed new stadiums for the event, and local hoteliers, restaurateurs, and shop-owners are just waiting to welcome soccer fans with open arms. The event is expected to be a boon for the Brazilian economy, as tourists are expected to bring in about $11 billion over the course of the event. […]

  13. […] These 12 Brazilian cities have constructed new stadiums for the event, and local hoteliers, restaurateurs, and shop-owners are just waiting to welcome soccer fans with open arms. The event is expected to be a boon for the Brazilian economy, as tourists are expected to bring in about $11 billion over the course of the event. […]

  14. The World Cup Is Just Weeks Away. Here’s Why Brazilians Aren’t As Excited As You Are. | The News On Time

    […] to Brazil’s Ministry of Tourism, Embratur. A number arrived at based on how much the 600,000 foreign tourists who are attending the World Cup in June are expected to spend. But not all are optimistic: South […]

  15. […] to Brazil’s Ministry of Tourism, Embratur. A number arrived at based on how much the 600,000 foreign tourists who are attending the World Cup in June are expected to spend. But not all are optimistic: South […]

  16. […] according to Brazil's Ministry of Tourism, Embratur. A number arrived at based on how much the 600,000 foreign tourists who are attending the World Cup in June are expected to spend. But not all are optimistic: South […]

  17. The World Cup Is Just Weeks Away. Here's Why Brazilians Aren't As Excited As You Are. | Omaha Sun Times

    […] to Brazil’s Ministry of Tourism, Embratur. A number arrived at based on how much the 600,000 foreign tourists who are attending the World Cup in June are expected to spend. But not all are optimistic: South […]

  18. […] to Brazil’s Ministry of Tourism, Embratur. A number arrived at based on how much the 600,000 foreign tourists who are attending the World Cup in June are expected to spend. But not all are optimistic: South […]

  19. […] to Brazil’s Ministry of Tourism, Embratur. A number arrived at based on how much the 600,000 foreign tourists who are attending the World Cup in June are expected to spend. But not all are optimistic: South […]

  20. The World Cup Is Just Weeks Away. Here’s Why Brazilians Aren’t As Excited As You Are. | MOVE Chicago Forward

    […] to Brazil’s Ministry of Tourism, Embratur. A number arrived at based on how much the 600,000 foreign tourists who are attending the World Cup in June are expected to spend. But not all are optimistic: South […]

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    […] to Brazil’s Ministry of Tourism, Embratur. A number arrived at based on how much the 600,000 foreign tourists who are attending the World Cup in June are expected to spend. But not all are optimistic: South […]

  22. […] 600,000 tourists are expected to arrive in Brazil for the World Cup. You’re NOT going to make it to the stadium in 20 minutes — plan accordingly. […]

  23. […] 600,000 tourists are expected to arrive in Brazil for the World Cup. You’re NOT going to make it to the stadium in 20 minutes — plan accordingly. […]

  24. […] 600,000 tourists are expected to arrive in Brazil for the World Cup. You’re NOT going to make it to the stadium in 20 minutes — plan accordingly. […]

  25. […] 600,000 tourists are expected to arrive in Brazil for the World Cup. You’re NOT going to make it to the stadium in 20 minutes — plan accordingly. […]

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    […] 600,000 tourists are expected to arrive in Brazil for the World Cup. You’re NOT going to make it to the stadium in 20 minutes — plan accordingly. […]

  27. […] 600,000 tourists are expected to arrive in Brazil for the World Cup. You’re NOT going to make it to the stadium in 20 minutes — plan accordingly. […]

  28. […] 600,000 tourists are expected to arrive in Brazil for the World Cup. You’re NOT going to make it to the stadium in 20 minutes — plan accordingly. […]

  29. […] 600,000 tourists are expected to arrive in Brazil for the World Cup. You’re NOT going to make it to the stadium in 20 minutes — plan accordingly. […]

  30. […] 600,000 tourists are expected to arrive in Brazil for the World Cup. You’re NOT going to make it to the stadium in 20 minutes — plan accordingly. […]

  31. […] 1.The Rio Times, August 2013 […]

  32. […] 600,000 tourists are expected to arrive in Brazil for the World Cup. You’re NOT going to make it to the stadium in 20 minutes — plan accordingly. […]

  33. […] In the face of such tenacious inequality, young Brazilians are watching their government pour $25 billion in taxpayer money to fund stadiums and infrastructure projects for this summer’s World Cup […]

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