Deli Bizzara: New York Deli Opens in Rio

By Fiona Hurrell, Contributing Reporter

RIO DE JANEIRO, BRAZIL – Despite having opened just three weeks ago, New York-themed Deli Bizzara is already a firm favorite amongst the local residents of Leblon, a neighborhood in Rio’s Zona Sul (South Zone). Specializing in authentic, home-cooked, Italian-style cuisine, fused with a hint of Carioca, the restaurant aims to blend traditional Italian-American ingredients with the distinctive tropical flavors of Brazil.

Gerry Grant (left) and Pedro Widmar of the new Deli Bizarra in Leblon, Rio de Janeiro, Brazil News

Gerry Grant (left) and Pedro Widmar of the new Deli Bizarra in Leblon, photo by Elena Thomas.

Deli Bizzara is jointly owned by best friends, Carioca Pedro Widmar and Irishman Gerry Grant.

Widmar, who already has a long history within the restaurant business from his fifteen years spent in the U.S., was adamant that the deli remain authentic to the New York-style from which he got his inspiration.

“The name Bizzara was chosen because we provide a different kind of menu here. It is very much like a Brooklyn street deli, informal and relaxed,” Widmar explains.

Although the emphasis rests on Italian-American themes, the restaurant has no shortage of Carioca regulars. Widmar states, “We have a good mix of customers including a lot of American expats from the American School [EARJ] and Cariocas. Since our menu is very affordable we have a huge diversity. Everyone from Laborers to businessmen come here.”

Business partner Grant agrees, adding “Everyone who has eaten here seems to come back. The menu has so much variety which means it always appeals.”

For Grant, Deli Bizzara marks his first step into the world of chef and restaurateur. He goes on to explain the reasons for his new found career: “I love food, especially pizza but I never seemed to find a good pizza in Rio like you get in New York. I’ve always been interested in cooking and now I can’t imagine doing anything else.”

Pedro Widmar at work in the kitchen tossing Pizza dough. Rio de Janeiro, Brazil, News

Pedro Widmar at work in the kitchen tossing pizza dough, photo by Elena Thomas.

As house chef, Grant is especially particular about the ingredients he uses when cooking. He states, “Fresh ingredients are very important to us,” whilst Widmar adds, “I choose all the ingredients myself, handpicked at local fares and markets. As a rule, we don’t buy industrial products when we can use the equivalent fresh.”

The menu is the work of a careful selection process carried out by Widmar who, having previously worked as a chef, feels he recognizes the type of dishes that appeal to customers. He explains, “The top dishes are naturally the gourmet pizzas which are made using fresh dough. Alternatively, the pasta Della Nonna and our Bizzara house salad are both popular and we also do weekly specials, which if well received, become a regular feature on the menu.”

As for the future of Deli Bizzara, things appear promising already. Grant and Widmar are currently in talks to commercially sell some of their specially created products, such as the immensely popular homemade tomato pasta sauce.

For now though, Widmar and Grant seem happy to concentrate on nurturing the business at a grass-roots level. Widmar explains, “Certainly we have plans for the future, but right now we just want to develop the restaurant, develop our delivery service and, above all, stay authentic.”

The restaurant is located at Rua Doutor Marques Canario 24 ljE in Leblon, with delivery service extending to much of Zona Sul. For further details about the menu, hours and delivery service, visit the website www.delibizzara.com.

7 Responses to "Deli Bizzara: New York Deli Opens in Rio"

  1. laps  November 9, 2011 at 1:59 PM

    The best pizaa in rio, FACT!!

    Keep it coming!!

  2. Kenn Agata  November 9, 2011 at 7:31 PM

    Hope to check it out next August when I visited my Brazilian family members who are celebrating their son Miguel’s Bar Mitzvah. We will drive over from Laranjeiras to Leblon to sample the authenticity. I was born in Brooklyn, NY and except for three years in the Peace Corps living near Marrakech, Morocco teaching English, I have always lived in NY.

  3. colette cleary  November 10, 2011 at 10:54 AM

    Well done ger ! you’ll have to make me one when you get home !

  4. Pete  November 12, 2011 at 10:09 AM

    Eaten here every week since it opened, excellent food, service and prices.

  5. Nicky Francis  November 21, 2011 at 7:58 AM

    I went to Dei Bizzara yesterday, which was on a Sunday, & left from Copacabana.When I put the address in from Google Maps it didn’t show the right address, but later on it did.In case you have trouble finding the Deli it is 2 mins after the shop Casa Show which sells Tiles.
    Really loved the Pizza (I chose pepperoni), it can’t get more fresh than that.Enjoyed meeting Gerry & Pedro, you guys have a New client.

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