McDonald’s Brazil Has Big Plans: Daily

By Ségolène Poirier, Contributing Reporter

RIO DE JANEIRO, BRAZIL – José Valledor, president of McDonald’s Brazil since august 2011, says the fast-food company wants to expand as the Brazilian economy grows. The world-known fast-food brand plans on targeting the new middle class (Class C and D) and the mid-sized cities in Brazil in the coming years.

McDonald's, Rio de Janeiro, Brazil News

McDonald's (seen here in Barra Shopping, Barra da Tijuca) is one of the largest employers in Brazil, photo by Eduardo P/Wikimedia Creative Commons.

McDonald’s Brazil is currently responsible for fifty percent of the income for Arcos Dorados, the giant Argentine owner of the McDonald’s brand in twenty countries in Latin America and the Caribbean, including Brazil.

With the perspective of the 2014 World Cup and 2016 Olympic Games in Brazil, which McDonald’s is sponsoring, Mr. Valledor says the company has a new clear target: the medium-sized cities, those with about 80,000 inhabitants.

“There are approximately 350 municipalities of this size in the country and we are only present in 150 of them,” he says.

To realize these projects and to stay on top of the concurrence, McDonald’s Brazil has announced a plan to hire four thousand employees across the country. They will join the existing 50,000, keeping the company’s position as one of the largest employers in Brazil.

McDonald’s is the world’s largest chain of hamburger fast-food restaurants, operating franchises in 119 countries. The company began in 1940s in California, and the first branch of the franchise in South America was opened in Brazil in 1979.

Read more (in Portuguese).

* The Rio Times Daily Update is a new feature we are offering to help keep you up-to-date with major news as it happens.

10 Responses to "McDonald’s Brazil Has Big Plans: Daily"

  1. Tj  April 9, 2012 at 10:32 PM

    I’d rather have a Bob’s any day of the week haha!!!

  2. tom  April 10, 2012 at 7:01 PM

    As McDonalds expands so will the barriga’s of Brazil’s people. I love capitalism but really hate McDonald’s from a health standpoint. I hope they increase the healthy options…

  3. Pingback:   12 curiosidades bizarras sobre duas das maiores redes de Fast Food do mundo by AGREGA LINK – Agregador de Noticias e Informações

  4. Pingback: McDonald's Pays R$ 7.5 Million in Labor Damages in Brazil: Daily Update | The Rio Times | Brazil News

  5. Pingback: “Stocks Tumble on Weak Jobs & Euro Data” | MarketSnacks

  6. Pingback: 12 curiosidades bizarras sobre duas das maiores redes de Fast Food do mundo | Meu Checkin

  7. Pingback: Brazil’s New Dietary Guidelines: Cook and Eat Whole Foods, Be Wary of Ads | Civil Eats

  8. Pingback: Brazil’s New Dietary Guidelines: Cook and Eat Whole Foods, Be Wary of Ads | Civil Eats

  9. Pingback: Brazil’s New Dietary Guidelines: Cook and Eat Whole Foods, Be Wary of Ads | Civil Eats

  10. Pingback: Brazil’s New Dietary Guidelines: Cook and Eat Whole Foods, Be Wary of Ads | Brighter Green

Leave a Reply

Your email address will not be published.