By William Jones, Contributing Reporter RIO DE JANEIRO, BRAZIL – As many shoppers flooded the streets for Black Friday – the American shopping tradition that has become popular in Brazil – many have found that the brand new Playstation 4 (PS4) has finally been released by manufacturer Sony. However, getting your hands on the hotly-anticipated device comes at a stinging price of R$3,999 (US$1,700). The new PS4 was released in Brazil on Black Friday, photo by Wikimedia Creative Commons License. The high price of purchasing the new device is a result of the high levels of import tax incurred when transporting Sony’s next generation of computer gaming to Brazil, a country with a notoriously heavy duty burden on imports. After the console was made available to the general public in South America, widespread discontent spread among gamers over the astronomical expense of the good which will undoubtedly be at the top of many peoples Christmas lists. In a statement, Marc Stanley, Sony’s General Manager for Latin America, defended the company. “We have read thousands of your comments and heard your frustration loud and clear about the PlayStation 4 retail price of R$3,999 in Brazil. We want to emphasize that it isn’t in the interest of Sony Computer Entertainment America to sell PS4 units at this high retail price. It’s not good for our gamers and it’s not good for the PlayStation brand,” he said. “There is much confusion and inaccurate information in online coverage on policies of import taxes in Brazil and on the retail price of the PlayStation 4, so we would like to clarify things. Of the R$3,999, 63 percent of this amount is allocated to compensate for the taxes and fees that are applied to the product during the import process,” Stanley said. As the console competes with its rival Microsoft, who released the Xbox One recently in the UK and Europe, the console will cost in the region of £349 (US$570) compared to the United States, where it will cost around US$399. However, these prices seem to be drops in the ocean compared to the R$4,000 price tag here in Brazil. Read more (in Portuguese). * The Rio Times Daily Updates feature is offered to help keep you up-to-date with important news as it happens. 2 Responses to "Playstation 4 Console to Cost R$3,999 in Brazil: Daily" Nicholas December 2, 2013 at 7:04 PM Sony can produce the playstation 4 in Brazil and avoid those import taxes (Duh, it’s produce jobs, wealth is measured by producing, NOT by consuming). Other playstations are already made in Brazil, in the state of Amazonas, Manaus, Free trade zone area. The playstations sold in the US and Europe are imported from (slave wages) China. The US is a great example why not many manufacturing JOBS are being created, and why most manufacturing jobs to China,with the idea “Produce cheap and export it for a good price for the consumers who will be working in the “service sector”…without understanding it’s the manufacturing that actually supports the service sector. Get rid of it, by time you will end up like DETROIT. Will those jobs come back to the US? I doubt that and even the “experts” say: They are NOT coming back. This policy only works well so long the US dollar stays strong and stays the worlds reserve currency (which can/might/will end). Pingback: EU Enter Trade Battle Over High Import Taxes with Brazil: Daily Update | The Rio Times | Brazil News Leave a Reply Cancel Reply Your email address will not be published.