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Sustainability Becomes a Main Attraction in São Paulo

By Lise Alves, Senior Contributing Reporter

SÃO PAULO, BRAZIL – Sustainability is not top-of-mind when one thinks of São Paulo, Latin America’s largest city and one of the world’s most populous metropolis. This weekend a group will try to make those who live in this bustling city think about creative ways to living, sustainability, environment and quality of life in a city that is known for its hectic traffic and corporate lifestyle.

In its fifth consecutive year the Virada Sustentavel (loosely translated as Sustainable All-Nighter) hopes to attract more than one million people this . . .

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