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Instagram Begins Tests to Conceal the Number of Likes in Brazil

RIO DE JANEIRO, BRAZIL - Instagram began a test in Brazil on July 17th, which conceals the likes count in posts. According to the company, the aim is that "followers focus more on the shared photos and videos than on the number of likes they receive."

In practice, only the profile owner will continue to know how many likes their publications have received. Followers will no longer have access to the number . . .

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