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AliExpress projects growth in Brazil with online sales and financial products

RIO DE JANEIRO, BRAZIL - Chinese giant Alibaba Group Holding Ltd's global e-commerce platform AliExpress plans to increase its sales in Brazil by offering "live sales," financial services and registering local sellers on its marketplace, its Brazilian head announced on Wednesday, May 26.

With 130% sales growth in Brazil in 2020, the shopping website intends to use these initiatives to strengthen its ties with customers in the country, which has become one of AliExpress's top 5 sales markets in the world, Yan Di said.

"We will invest in live commerce," Di said, in reference to a model that . . .

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