Instagram filters from Brazil’s designer Jeferson Araujo, loved by Anitta, Pabllo Vittar, and Disney

Augmented reality, a technology that allows virtual elements to be inserted into the physical world, is not exactly a novelty. However, it has picked up steam with the availability of filters on platforms such as Facebook and Instagram in 2019.

RIO DE JANEIRO, BRAZIL - The life of the 28-year-old gaucho Jeferson Araujo from Santa Maria in Brazil's southernmost Rio Grande do Sul state took a dizzying turn last year when he began creating augmented reality effects for social networks.

Lady Gaga, Madonna, Pabllo Vittar, and Anitta are just a few names among thousands of social network users who have already tried the augmented reality (AR) filters developed by Jeferson Araujo. The filters created by the designer have reached the mark of 9 . . .

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