RIO DE JANEIRO, BRAZIL - David Neeleman is Brazilian by birth, but, a child of US citizens, he left Brazil at the age of 5 and only returned after succeeding in aviation: he founded Morris Air and JetBlue in the U.S., as well as WestJet in Canada. And he repeated the endeavor here, in 2008, when he founded Azul.
Now, with newcomer Breeze, the goal is to replicate the successful formula in Brazil - and with an added dash of innovation.
When Azul was introduced, it won market share by flying to destinations with few flight offers while using smaller aircraft . . .