Brazil startup KeyCash wants to offer R$1 billion in mortgage loans, shaking up the market

The credit market for individuals in Brazil is about R$2 trillion. But the mortgage market is equivalent to only 9% of the country's GDP, compared to 26% in Chile, 48% in the United States, and up to 96% in Germany.

RIO DE JANEIRO, BRAZIL - In the promising Brazilian market of startups, there is a niche that attracts the special interest of experienced investor Paulo Humberg.

Creator of Shoptime, he founded 17 years ago the management company KPTL, which has invested in more than 100 startups and has more than R$1 billion (US$175 million) under management. In recent years, Humberg has dedicated himself to understanding and breaking into the real estate market.

That is why he has partnered up with KeyCash, a startup specializing in real estate loans. In the last four months, the company approved R$90 million . . .

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