RIO DE JANEIRO, BRAZIL - In 2019, Colombian Jaime Taboada landed in Brazil after working for 5 years at Goldman Sachs in New York.
Interested in entrepreneurship in Latin America, he joined the Maya Capital fund, founded by Lara Lemann and Mônica Saggioro, to better understand market opportunities. While helping investors analyze businesses, he noticed a pattern: startups were looking for funding to finance digital marketing strategies. "It's a high capital cost to invest in campaigns, it didn't make sense," says the entrepreneur.
When he met Brazilian Rebecca Fischer, former director of marketing company Kenshoo, his concerns turned . . .