Brazilian franchisors put the brakes on internationalization process

According to ABF, 163 Brazilian franchises operated in 106 countries by December 2020, the same number as the previous year.

RIO DE JANEIRO, BRAZIL - The president of the Brazilian Society of Retail and Consumption, Eduardo Terra, evaluates 2021 as a year of accommodation.

Many Brazilian franchisors have put their foot on the brake in the internationalization process. "Until the pandemic started, 20% of new members were Brazilian," says Cristina Maria Matos, CEO of the Portuguese Franchising Association. "Now everything is in a holding pattern."

The affinity with the language and culture has made Portugal one of the most sought-after destinations for Brazilian franchises, second only to the US. Last year, 41 chains operated in Portuguese territory, seen as a . . .

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