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RIO DE JANEIRO, BRAZIL - In five years, the shares of family-run retailer Magazine Luiza from the interior of Brazil have increased the most in stock exchange value worldwide. The reason: Mother and son Trajano were already working digitally back when the internet barely existed.

With this impressive achievement, the family-owned company proves impressively that Brazil can be America.

It is a ritual that begins every Monday at 7:45 AM at the . . .

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