RIO DE JANEIRO, BRAZIL - At least 70 percent of the nation's malls have already adhered to the Brazil Week campaign, the Brazilian Association of Shopping Shopkeepers (Alshop) advised today, September 18th.
According to the association, the shopping centers work in advance of the disclosure of offers and discounts to leverage sales in short period.
The objective is retail sector sales to have a 10 percent increase in September. Data from Cielo, a financial services company, show that the incentive program is moving the sectors of cosmetics (19 percent), furniture and home appliances (16 percent), supermarkets (13 percent), clothing and . . .
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