“Brazil Week” Promotion Had 70 Percent Adhesion by Shopping Malls

RIO DE JANEIRO, BRAZIL – At least 70 percent of the nation’s malls have already adhered to the Brazil Week campaign, the Brazilian Association of Shopping Shopkeepers (Alshop) advised today, September 18th.

According to the association, the shopping centers work in advance of the disclosure of offers and discounts to leverage sales in short period.

The objective is retail sector sales to have a 10 percent increase in September. Data from Cielo, a financial services company, show that the incentive program is moving the sectors of cosmetics (19 percent), furniture and home appliances (16 percent), supermarkets (13 percent), clothing and sporting goods (7 percent).

The Brazil Weeg campaign was created by the federal government in partnership with the private sector to encourage consumption and to stimulate the country’s economy between September 6 and 15.

“Let’s value what’s ours” was the motto of the movement created on September 7th in order to extend the celebrations of Independence Day. It was also organized along the lines of retail movements in other countries, which usually instigate promotions on national holidays.

In São Paulo, the campaign was praised by Alshop’s institutional director, Luís Augusto Ildefonso. “September never had a commemorative date for the retail market, so the federal government had a lot of success in creating an action like this, which benefited both entrepreneurs and consumers,” he said.

According to the government, the creation and launch of the campaign had the objective of highlighting the month of September as another period of promotions to heat up the economy and trade. The intention is that the campaign will be repeated in future years.

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