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Brazilians more open to banking innovation, study finds

RIO DE JANEIRO, BRAZIL - Brazil is among the countries that are considered pioneers in the adoption of financial sector technologies, according to a study on consumer attitudes to innovation in banking carried out by Accenture.

The survey conducted with over 47.000 people in 27 countries, including 2,000 Brazilians, has found that consumers in the Latin American country are more open to new ways of managing their money and are defined as "tech-savvy risk takers".

Openness to novelties is not related to the development of the markets analyzed, since countries such as France and Japan were considered as . . .

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