RIO DE JANEIRO, BRAZIL - With no knowledge of digital tools, Ricardo Lapa managed, in ten years, to transform the few students he had at the gym where he works in Barra da Tijuca, in Rio's west zone, into 45,000 online students. From his home, where he also runs his office, gym, and studio, and from where he gives his live classes, he talks about the success of the Foguete Online Gym and his Lapa Team brand, which includes low-carb beers for the fitness public.
With a résumé ranging from cab driver to personal trainer for celebrities . . .