RIO DE JANEIRO, BRAZIL - With the dramatic changes in habits following the novel coronavirus pandemic and the sharp economic downturn, the pace of recovery in the airline industry is unclear. On Tuesday, June 16th, Azul and Latam announced a codeshare (flight sharing) agreement and a joint fidelity program to tackle one of the worst crises the sector has ever faced in the world. Whether or not these measures will be enough for the companies to survive remains to be seen.
The codeshare agreement will initially include 50 domestic non-overlapping routes in addition to shared tickets for luggage check-in . . .