Brazilian Clothing Consumers Now Care More About Prices

According to IEMI's Marcelo Prado, in 2017, at the height of the economic crisis, the products that were consumed were the ones with higher added value and were more appealing, "by their charm." Now we are seeing a return of lower-income consumers to the market, who had disappeared during the crisis.

RIO DE JANEIRO, BRAZIL - The study "Purchasing Behavior of the Clothing Consumer", released this week in Rio de Janeiro, by the Institute of Industrial Studies and Marketing (IEMI), addressing the purchasing behavior for clothing of 1,250 consumers of all ages, regions and purchasing power interviewed last August, found that price is the main factor of choice, and not good customer service, which was the main factor of choice in the previous study done in . . .

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