Brazilian Cosmetic Company Launches New Tablet that Releases “Digital Fragrances”

The aim is to reduce paper use. The company should start implementing the innovation in its stores this year.

RIO DE JANEIRO, BRAZIL - Natura, a Brazilian cosmetic products company, has just launched a tablet able to issue digital scents. No, you did not read this incorrectly.

The digital scent will work almost like the samples that came in printed magazines and in the brand's catalogs for the client to get to know the scent of a given perfume before buying it, by rubbing the wrist on the paper pad. Nostalgia aside, this concept was . . .

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