Brazil’s TV Globo Closes Soccer Sponsorships as Itaipava Replaces Ambev

Last Wednesday, November 25th, the Petrópolis Group, brewer of Itaipava beer, bought the share that had belonged to Ambev for the past two decades.

RIO DE JANEIRO, BRAZIL - Despite the difficult times for the Brazilian economy and the loss of the Libertadores Cup to TV SBT, this week Globo closed the sale of its six main sponsorship contracts for 2021, securing a gross revenue of almost R$1.9 . . .

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