RIO DE JANEIRO, BRAZIL - Focusing on the potential of Brazilian cattle breeding, the meatpacking giant JBS is investing R$1 million (US$200,000) in 'Uboi', an app that caters to small, medium and large-scale cattle breeders. The goal is to use the group's fleet to transport third-party cattle, a highly specialized niche business with great demand in Brazil.

The volume of cattle slaughter in the country is around 35 million head per year. For each cattle slaughtered, at least two transports occur between fattening and final destination. Thus, the potential of this niche business is at . . .

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