IBOV 171,324.31 ▼ 0.43% IPC MEX 71,674.32 ▼ 0.46% MERVAL 2,848,945 — — USD/BRL5.64▲ 1.06% USD/MXN18.58▼ 0.12% USD/CLP994.00▲ 1.14% USD/COP3,302▼ 0.16% USD/PEN3.41▲ 0.06% USD/ARS1,545▲ 0.03% USD/UYU40.52▲ 3.32% USD/PYG6,185▲ 3.33% USD/BOB11.60▲ 0.86% USD/DOP60.47▲ 0.03% USD/CRC445.25▲ 1.62% USD/GTQ7.65▲ 3.31% USD/HNL26.90▲ 3.30% USD/NIO36.62▲ 2.73% USD/VES909.35▲ 0.67% USD/PAB1.00— 0.00% USD/BZD2.00— 0.00% USD/JMD157.09▲ 2.15% USD/TTD6.71▲ 2.19% EUR/BRL6.24▲ 0.10% BRENT 95.13 ▼ 0.72% WTI 88.15 ▼ 0.66% IRON ORE 161.91 — — COPPER 6.24 ▲ 0.93% GOLD 3,916 ▲ 0.80% SILVER 50.67 ▲ 1.39% SOY 1,226 ▼ 0.12% CORN 445.75 ▲ 0.73% WHEAT 590.00 ▲ 0.98% COFFEE 275.10 ▲ 2.27% SUGAR 18.22 ▼ 1.41% ORANGE JUICE 140.60 ▼ 0.25% COTTON 78.56 ▲ 0.05% COCOA 5,187 ▲ 5.71% BEEF 223.05 ▲ 1.86% CATTLE 331.80 ▼ 0.25% LITHIUM 59.43 ▼ 0.92% PETR4 44.70 ▲ 2.64% VALE3 63.95 ▼ 0.75% ITUB4 41.68 ▼ 0.10% BBDC4 14.32 ▼ 0.07% ABEV3 15.75 ▼ 0.63% BBAS3 15.48 ▼ 8.35% B3SA3 14.76 ▼ 0.27% WEGE3 51.65 ▲ 0.08% PRIO3 63.30 ▲ 2.98% SUZB3 56.04 ▲ 4.16% RENT3 29.58 ▼ 2.18% AZZA3 16.90 ▲ 9.95% CSAN3 2.85 ▼ 5.94% RAIZ4 0.30 ▼ 98.60% PCAR3 2.39 ▼ 5.91% GMAT3 3.84 ▼ 5.88% PSSA3 45.94 ▼ 0.09% CVCB3 0.84 ▼ 2.33% POSI3 3.37 ▲ 1.51% SLCE3 18.36 ▲ 7.68% NATU3 5.33 ▼ 5.16% BRKM5 3.07 ▲ 5.14% RANI3 8.18 ▼ 2.50% CSNA3 4.23 ▼ 6.42% IBOV 171,324.31 ▼ 0.43% IPC MEX 71,674.32 ▼ 0.46% MERVAL 2,848,945 — — USD/BRL 5.64 ▲ 1.06% USD/MXN 18.57 ▼ 0.15% USD/CLP 994.00 ▲ 1.14% USD/COP 3,302 ▼ 0.16% USD/PEN 3.41 ▲ 0.06% USD/ARS 1,545 ▲ 0.03% USD/UYU 40.52 ▲ 3.32% USD/PYG 6,185 ▲ 3.33% USD/BOB 11.60 ▲ 0.86% USD/DOP 60.47 ▲ 0.03% USD/CRC 445.25 ▲ 1.62% USD/GTQ 7.65 ▲ 3.31% USD/HNL 26.90 ▲ 3.30% USD/NIO 36.62 ▲ 2.73% USD/VES 909.35 ▲ 0.67% USD/PAB 1.00 — 0.00% USD/BZD 2.00 — 0.00% USD/JMD 157.09 ▲ 1.00% USD/TTD 6.71 ▲ 1.04% EUR/BRL 6.24 ▲ 0.10% BRENT 95.13 ▼ 0.72% WTI 88.15 ▼ 0.66% IRON ORE 161.91 — — COPPER 6.24 ▲ 0.93% GOLD 3,916 ▲ 0.80% SILVER 50.67 ▲ 1.39% SOY 1,226 ▼ 0.12% CORN 445.75 ▲ 0.73% WHEAT 590.00 ▲ 0.98% COFFEE 275.10 ▲ 2.27% SUGAR 18.22 ▼ 1.41% ORANGE JUICE 140.60 ▼ 0.25% COTTON 78.56 ▲ 0.05% COCOA 5,187 ▲ 5.71% BEEF 223.05 ▲ 1.86% CATTLE 331.80 ▼ 0.25% LITHIUM 59.43 ▼ 0.92% PETR4 44.70 ▲ 2.64% VALE3 63.95 ▼ 0.75% ITUB4 41.68 ▼ 0.10% BBDC4 14.32 ▼ 0.07% ABEV3 15.75 ▼ 0.63% BBAS3 15.48 ▼ 8.35% B3SA3 14.76 ▼ 0.27% WEGE3 51.65 ▲ 0.08% PRIO3 63.30 ▲ 2.98% SUZB3 56.04 ▲ 4.16% RENT3 29.58 ▼ 2.18% AZZA3 16.90 ▲ 9.95% CSAN3 2.85 ▼ 5.94% RAIZ4 0.30 ▼ 98.60% PCAR3 2.39 ▼ 5.91% GMAT3 3.84 ▼ 5.88% PSSA3 45.94 ▼ 0.09% CVCB3 0.84 ▼ 2.33% POSI3 3.37 ▲ 1.51% SLCE3 18.36 ▲ 7.68% NATU3 5.33 ▼ 5.16% BRKM5 3.07 ▲ 5.14% RANI3 8.18 ▼ 2.50% CSNA3 4.23 ▼ 6.42%
since 2009
Friday, November 13, 2026

Free Market Energy in Brazil Should Account for Up To 50 Percent of Consumption

By · · 2 min read

RIO DE JANEIRO, BRAZIL – In ten years, the free market for energy should account for over half of Brazil’s consumption, concentrating all large-scale industrial and commercial consumption, and possibly also the largest residential segment, according to Wilson Ferreira Junior, president of state-owned power giant Eletrobras.

Wilson Ferreira Junior, president of Eletrobras.
Wilson Ferreira Junior, president of Eletrobras.
RT
Ask Rio Times
Latin American markets, currencies and companies.
Open the full Ask Rio Times →

“I strongly believe in this market, I think it is the way out, just like in other countries in the world, and it is part of the modernization project of the sector,” said the executive, mentioning a Senate bill, during a live broadcast last Friday afternoon promoted by Genial Investments.

He particularly stressed the segmentation trend observed by marketing agents and the customization of contracts and services in the free market, to better serve consumers. And he pointed out, in particular, the growing interest in certified energy from renewable sources.

“And we will have an advantage in this, us Eletrobras and Brazil, but ourselves more than Brazil,” he said, referring to the fact that the state-owned company’s electric grid counts on 96 percent of renewable sources, while in Brazil this rate is about 80 percent.

Ferreira Jr. also noted that after a time of lower prices, affected by the reduction in economic activity caused by the pandemic, the start of a rebound is visible, reflecting the markets’ optimism about the economic recovery.

The president of Eletrobras downplayed the problems faced by some free-market agents when social distancing measures were first implemented, a time when consumers went to court seeking injunctions that would allow for flexibility in contracts. “There is very little attempt to change contracts,” he said.

According to him, Eletrobras only recorded renegotiation requests for the payment of bills due to cash flow problems faced by its customers.

“This is a rigorous market, where bilateral relations are very important, and that largely explains why there is no cheating,” Ferreira Jr. said, referring to a potential attempt by consumers to seek a reduction in contracts to benefit from the price drop in the spot market.

Source: Estadão Conteúdo

This article was produced by The Rio Times’ automated AI newsroom. Editorial responsibility: Matthias Camenzind, Publisher and Editor-in-Chief. The Rio Times also runs Ask Rio Times, which answers from 100,000+ of our own articles, the daily Latin America Power Map, and prediction-market odds on elections and markets.. How we use AI · Report an error

The Rio Times · Power Map
See who really holds power in Latin America
Click to open the Power Map →

Brazil runoff date: Sunday, October 25, poll closing times and when results start · Brazil runoff polls: Flávio 51%, Lula 49% · Kalshi and Polymarket odds

Rotate for Best Experience

This report is optimized for landscape viewing. Rotate your phone for the full experience.