Luxury Cosmetics Brand Reduces Prices in Brazil by Up to 50 Percent

With 200 employees, Jeunesse's Brazilian operation generated R$600 million in 2019 and, for this year, it expects to grow by 20 percent.

RIO DE JANEIRO, BRAZIL - Jeunesse, a North American company of rejuvenation products, has a new strategy for its Brazilian operation: to slash prices by half. Based on the direct selling model, the company operates two lines: cosmetics for skincare and nutrition.

The drop in prices reaches nine . . .

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