RIO DE JANEIRO, BRAZIL – A note sent to investors by investment bank Piper Jaffray suggests that Netflix will continue to have a leading position with regard to streaming services, even when the rivals Apple TV+ and Disney+ are launched.
“Our study suggests that the majority (75 percent) of Netflix subscribers have no intention of subscribing to either Disney+ or Apple TV+. For those who expect to use one of these offers, the vast majority also expect to maintain their Netflix subscription. Most Netflix subscribers seem to be leaning towards multiple streaming services, particularly as many continue to reduce costs in most traditional TV offers,” says Piper Jaffray’s note, shared by 9to5mac.
Both Apple TV+ and Disney+ will be launched in November and both will have exclusive content to appeal to users. It will be a matter of waiting to find out what these two services plan to offer their users.
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