Black Friday 2019: Online Shopping Turnover Projected 18% Higher than 2018

ABComm president says that in addition to customers perceiving that promotions on Black Friday are more reliable, they realize that products bought online are generally cheaper.

RIO DE JANEIRO, BRAZIL - According to surveys conducted by the Brazilian Association of E-commerce (ABComm) and Ebit/Nielsen consultancy, the forecast for the 2019 Black Friday in terms of e-commerce is for sales above R$3 billion, an increase of 18 percent compared to last year.

Ebit considers the sales of Thursday and Friday to do the calculation, while ABComm takes into account the period from Thursday to the Monday after Black Friday . . .

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