Pinterest launches advertising platform in Brazil

Among the local brands that have already been testing the model are Bauducco, O Boticário, Eudora, Itaú, Samsung and Westwing

RIO DE JANEIRO, BRAZIL - The images-based social network Pinterest announced on Monday, April 5, the launch in Brazil of its digital advertising platform, Pinterest Ads.

Brazil is the first country in Latin America to have the platform's advertising model, already offered in 28 countries, including Canada, Australia, and countries in Europe. "Our mission is to make ads more inspirational," says Jon Kaplan, Pinterest's global sales leader, in an interview with Valor news magazine. "Brands can inspire and help people."

In the fourth quarter of 2020, advertising earned the U.S. company revenue of US$706 million, up . . .

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