Sales Increase 12 Percent in First Four Days of “Brazil Week” Promotion

RIO DE JANEIRO, BRAZIL – In four days, the retail sales in the whole country registered 12 percent nominal growth, according to the balance divulged yesterday, September 14th, by the Special Secretary of Social Communication (SECOM) of the Presidency of the Republic.

The growth was registered between the 6th and 9th of September at the beginning of the campaign called ‘Semana do Brasil‘ (“Brazil Week”). According to SECOM, the results exceeded expectations. Brazil Week ends today, September 15th.

The campaign aims to stimulate purchases with special promotions and discounts to generate positive results for Brazil’s economy. In all, more than 4,500 companies of the retail, real estate, publicity, and communication sectors that are participating in the initiative, such as Empresa Brasil de Comunicação (EBC), a federal state-owned company.

This means of communication conveys advertising messages about the campaign. According to the survey made by financial services company Cielo, a 12 percent increase in sales was recorded. The increases in sales are as follows: cosmetic sectors registered a 19 percent increase; furniture and electronics had a 16 percent growth; supermarkets increased by 13 percent, and clothing increased by seven percent.

Growth was measured against regular-day averages in the first half of 2019. In the real estate sector, according to SECOM, the climate among entrepreneurs is one of optimism. Since the beginning of the campaign, there has been an significant increase of developers with more than 50 companies announcing rentals with “one-year free condominium” in the city of São Paulo alone.

SECOM claimed there was an increase in visits to the stands and several businesses being established. The week, which takes advantage of the celebrations of September Seventh, the date of Brazil’s Independence, has the motto “Let’s value what is ours” and is inspired by retail campaigns in other countries, such as the United States, which usually carries out promotions on or around national holidays.

The proposal aims to generate an environment of trust for this and the coming months of 2019. A partnership between the government and the Institute for Retail Development (IDV) helped mobilize, in recent months, different segments of retail, commerce, and services, so that they could seek the best ways to make promotional actions feasible.

Source: Agência Brasil.