Stellantis Merger: How Fiat Should ‘Absorb’ Peugeot and Citröen Cars in Brazil

Stellantis is a 50/50 merger between FCA (Fiat/Chrysler) and PSA (Peugeot/Citroën). In 2020, Fiat ranked third with 16.5% of the Brazilian market share, whereas FCA, including Jeep, ranked 8th with a 5.6% market share.

RIO DE JANEIRO, BRAZIL - Overall, the strong subjugate the weak, whether in a fight or in the market. And the outlook for the 2019 Stellantis merger between FCA and PSA should be the same, despite the friendly tone in the initial address by the new CEO, Carlos Tavares. Consultants, market sources and dealerships were heard in order to understand what should happen to the Stellantis brands in Brazil.

With a large share of the Brazilian market, a large-scale dealership network and a solid brand, Subscribe to our Premium Membership Plan. Already Subscribed?