To Boost the Economy, Brazil Week Promotions Will Run Until September 15th

RIO DE JANEIRO, BRAZIL – The Brazil Week campaign began on Friday, September 6th, and runs until the 15th, as part of an initiative launched by the government to encourage consumption and stimulate the country’s economy.

Until now, 4.680 companies and organizations will take part of the week offering discounts and promotions to consumers.

The week, which uses the September 7th commemorations, the date on which Brazil’s Independence is celebrated, has the motto “Let’s value what is ours” and is inspired by retail campaigns in other countries, such as the United States, which usually carry out promotions on national holidays. The project aims to generate an environment of trust for this and the coming months of 2019.

A partnership between the government and the Institute for Retail Development (IDV) helped to mobilize different segments of retail, commerce and services in recent months, so that they could seek the best ways to make promotional actions feasible.

In addition to retail shopowners, representative organizations of industry and trade and media outlets, such as the Empresa Brasil de Comunicação (“Brazil Communication Company”), a state-owned company, will also be part of the actions.

These means of communication will convey advertising messages with the motto “Let’s value what is ours”. In order to learn more about who is involved in the initiative, simply access the ‘Semana do Brasil’ website:

For the next editions, the aim is to stimulate trade even further through the private sector’s commitment to the country’s development”, says Luiz Eduardo Ramos, Chief Minister of the Presidency ‘s Government Secretariat.

According to the government, the campaign’s design and release were strategically developed to highlight the month of September as another period of promotions that, like Christmas, could contribute to fuel the economy, stir up trade and stimulating domestic tourism.