Consumer flow in Brazilian stores up 77% in May compared to April – IPV

RIO DE JANEIRO, BRAZIL – Compared to April, the month of May posted 77% growth in consumer flow in steetfront stores and 65.8% in shopping malls.

The survey was conducted by the Retail Performance Index (IPV), organized by venture capital HiPartners Capital & Work in partnership with the Brazilian Society of Retail and Consumption (SBVC).

The data are from FX Data Intelligence, a specialist in computer vision driven by Artificial Intelligence, and from F360º, a retail management platform for franchises, small and medium retailers. The figures are confirmed by 4Intelligence.

In the regional analysis of streetfront stores, the Southeast posted the largest increase in customer flow, with 126.7%, followed by the Midwest, with 121.4%. Next come the South, with 43.8%, the Northeast, with 40.4%, and the North, with a 22.1% increase.

Among shopping malls, flow in the Southeast was 130.3% higher, while in the South there was an increase of 37% and of 9.5% in the Northeast. Shopping malls in the Midwest and North did not have a significant sample in the survey.

In terms of categories, only “drugstore” registered a decrease in the monthly survey, down 2.8%. “Household goods” and “fashion,” on the other hand, posted the largest increases, with 114.6% and 109.2%, respectively. Next come “beauty” (92.7%), “optics” (73.9%), “footwear” (64.3%), “department” (62.8%), “home center” (9.1%) and “electronics” (5.7%).

The growth in consumer flow was many times higher than May 2020, when trade had shut its doors.

Thus, there was a 488.9% growth in consumer flow in shopping malls and a 296.5% growth in physical stores. The points of sale established in shopping malls posted the largest hike, with 1,780.7%, while street stores posted a 73.3% increase.

Source: Infomoney

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