‘Environmental Sleeping Giants’ Exposes Brands Linked to Controversial Brazilian Environment Minister

NGOs replicate profile tactics that display advertisers of fake news websites to denounce brands linked to associations supporting "debureaucratization" advocated by the Minister of the Environment, Ricardo Salles.

RIO DE JANEIRO, BRAZIL - Given the storm brought on by the advent of Sleeping Giants in Brazil, a profile that denounces companies advertising on far-right wing and fake news websites, the strategy of exposing brands and companies on social media is starting to take shape on other fronts.

On Tuesday, May 26th, environmental organizations launched the "Nome aos bois" [brand the cattle] initiative in order to . . .

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