External scenario boosts Brazil’s consumer goods exports

RIO DE JANEIRO, BRAZIL – The economic recovery in countries like the U.S. and China and the exchange rate are boosting business.

The export scenario is more positive for manufacturers of consumer goods such as footwear, clothing, hygiene and beauty articles, and processed food – sectors that accounted for 19% of the total exported by Brazil last year.

The main driver is the progress of vaccination and consequent economic recovery in countries like the United States and China, the two largest importers of Brazilian products. The dollar, which remains at a high level against the Brazilian Real, is also helping and makes Brazilian product more competitive.

“We are very positive in relation to client orders due to the reopening in the Northern Hemisphere and the arrival of summer,” says Roberto Funari, CEO of Alpargatas, owner of the Havaianas brand.

The company has felt the recovery of the retail market abroad boosting its business, as well as a continuous increase in online sales. The company has 100% of its production made in Brazil and maintains six own distribution centers abroad.

Source: Valor Investe

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