Fearing Boycott After Amazon Crisis, Meatpackers Prepare Campaigns

Last week, the Brazilian Association of Meat Exporting Industries (ABIEC) contemplated a full-page advertisement in the Financial Times and The New York Times to explain that Brazilian meatpackers comply with the strictest quality controls.

RIO DE JANEIRO, BRAZIL - In a move to head off a crisis that could affect Brazilian beef exports, Brazil's main domestic meatpackers, JBS, Marfrig and Minerva, are preparing individual promotional campaigns against a potential boycott by countries and importers of Brazilian meat, as a reaction to the fires in the Amazon, according to O Estado de S.Paulo newspaper.

Sources stated that the Ministry of Agriculture has received informal inquiries from countries such as Saudi Arabia . . .

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