Following Saraiva Crisis, “Leitura” to Become Brazil’s Largest Bookstore Chain

A Minas Gerais network, created by the Teles family 52 years ago, it currently operates 72 stores and expects to make R$500 million (US$125 million) by the end of its expansion cycle.

RIO DE JANEIRO, BRAZIL - The bookstore market is expected to have a new leader in the country after decades. And it is a relatively unknown network on the Rio-São Paulo axis: the 'Leitura', a bookstore in Minas Gerais created by the Teles family 52 years ago.

The chain currently operates 72 stores, compared to 74 of the Saraiva chain, which is under judicial reorganization and has closed about a quarter of its units over the past two years.

At its peak, the company counted 114 points of sale throughout the country. Leitura should achieve leadership in 2020.

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