French Font Designer Accuses Brazilian Tourist Board of Copyright Infringement
RIO DE JANEIRO, BRAZIL – French designer Benoit Sjöholm has charged the Brazilian Tourist Board (Embratur) with infringing its copyright in the development of a new brand to promote tourism in Brazil abroad.
Launched two weeks ago, the “Visit Brazil and love us” campaign uses a typeface font designed by the artist that cannot be used commercially without authorization. Interviewed by G1 news site on Friday, July 26th, the federal entity acknowledged its mistake and said it would change the campaign.
The “Fontastique” font is available for purchase from specialized websites, but can only be used by individuals. Commercial use is prohibited without the designer’s consent.
Embratur has admitted to having used a font that cannot be used commercially and stated that it would alter the brand, seeking a freely available font.
Embratur’s own servers designed the new brand. According to the agency, the decision was taken to provide “savings and promptness.”
More: Brazil news in English, every day from The Rio Times.
This article was produced by The Rio Times’ automated AI newsroom. Editorial responsibility: Matthias Camenzind, Publisher and Editor-in-Chief. The Rio Times also runs Ask Rio Times, which answers from 100,000+ of our own articles, the daily Latin America Power Map, and prediction-market odds on elections and markets.. How we use AI · Report an error
Brazil runoff, Sunday, October 25: Brazil runoff date. Latest: Brazil runoff polls, Flávio 51%, Lula 49%.