RIO DE JANEIRO, BRAZIL - Convenience, sense of community, respect for the environment, and sustainability. These are some of the factors that lead more and more people to join businesses based on the sharing economy - a consumption system in which it is no longer necessary to purchase a product or service to enjoy its benefits. These are the cases, for example, of streaming video platforms or transportation applications.
The model has been expanding worldwide since renting - and no longer buying - has gained the consumer's preference. Here in Brazil, many Brazilians have already discovered this model's advantages, especially when the . . .