Globo Loses 350,000 Premiere Subscribers; Losses Could Exceed R$40 Million

RIO DE JANEIRO, BRAZIL – Premiere, Globo’s pay-per-view service focused on sports content, has lost over 350,000 subscribers after the suspension of national soccer championships due to the novel coronavirus pandemic.

The subscriber base has dropped by around 20 percent since March 15th. In total, the platform had 1.8 million subscribers before the pandemic. The termination of subscriptions represents a loss that could range from R$28 (US$5,06) to R$41 million.

In a note, Globo Group sports executives stated that the number is within the expected loss margin.

“Globo is aware of all the impacts of the coronavirus pandemic in the soccer world. The number of Premiere subscribers is just one of them. Once soccer returns, a significant recovery of Premiere is expected, considering that the fans have missed out on matches during the pandemic,” said the group.

Source: IstoÉ

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