Globo Loses Share of Official Advertising Funds under Bolsonaro Administration

The president decided to invest heavily in RecordTV and SBT, even though the two broadcasters together do not enjoy the same impact and audience as Globo.

RIO DE JANEIRO, BRAZIL - A report by the TCU (Federal Audit Court) obtained by Folha de S. Paulo points out that Jair Bolsonaro's government changed the logic of advertising funds allocation among open TV broadcasters, by granting the highest percentages of resources to Record and SBT - broadcasters that are considered allies of the Planalto, but are not audience leaders.

Despite being the most watched in the country, Globo now has a much smaller slice of the pie than its Subscribe to our Premium Membership Plan. Already Subscribed?