RIO DE JANEIRO, BRAZIL - Buying and incorporating the loyalty company Smiles was a vital issue for GOL. Last week, the businesses' merger was approved after the acquisition price was raised from R$2.76 billion to R$3.35 billion. After pandemic management, the question that remains for the airline is how to return to growth.
After 14 years since the purchase of Varig, the origin of Smiles, the group has only 20 more planes, although its current airline network can accommodate another 50. The existing barriers within the group will finally be eliminated by the end of this year . . .