Government Launches Campaign to Improve Brazil’s Image Abroad

RIO DE JANEIRO, BRAZIL – The Brazilian government released today the first video of the advertising campaign “Brazil by Brasil”.

“The world needs to know Brazil by Brazil: one of the largest agricultural producers in the world, Brazil feeds 1.2 billion people and uses only 7.8 percent of its land with crops,” says the speaker in the video, while images show the Brazilian agricultural production, forests and environmental landscapes.

https://www.facebook.com/governodobrasil/videos/2461867487183208/?v=2461867487183208

In the thirty-second video, released this Saturday morning, the government stressed that Brazil is among the leading sugar, coffee, orange juice, soy, beef, and chicken exporters.

“This is achieved with technology, agricultural research, and incentives for production, which this year will be US$53 (R$212) billion,” says the video.

The release of the first piece, out of a total of four, was expected to occur today, on the eve of President Jair Bolsonaro’s speech at the UN General Assembly, as reported by BR Político. “Get to know a new modern and productive Brazil. Get to know Brazil by Brasil”, invites the speaker.

The world advertising campaign was unveiled by Glen Valente, Secretary of Publicity of the Presidency of the Republic, in a hearing at the Senate Agriculture Committee on September 11th.

At the time, Valente said that the aim of the initiative was to reverse Brazil’s poor image abroad, due to the recent fires in the Amazon. “It will be a permanent campaign, with no date to end.

Our leads will be the environment and agribusiness,” he said. The campaign will cost R$40 (US$10) million. President Jair Bolsonaro’s image and other Brazilian officials will not be used in the pieces.

In addition to the videos, which will be broadcast on the Internet and television networks, the campaign will include campaigns to provide information on social media, radio, airport and subways adverts.

The publicity pieces will be promoted in the United States and Europe, translated into several languages. There will also be frequent monitoring of publications about Brazil in newspapers and social media in other countries.

Source: Estadão

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