RIO DE JANEIRO, BRAZIL - It all started at the 2018 World Cup. Entrepreneurs Leonardo Brito and Diogo Leão saw that the host country for the Championship would be Russia -- and, betting that the amount of Brazilian tourists there who speak the local language would not be expressive -- decided to test a new hypothesis: an app capable of connecting people who need a personalized tour, with guides who speak Portuguese.
Three years later, what was born as an idea became a tourism startup that raised R$2 million (US$370,000) in 57 hours, in a round organized by CapTable . . .