RIO DE JANEIRO, BRAZIL - This moment could not be better for Fiat: market leader and the best-selling light vehicle of the year. In fact, the new Strada pickup was a watershed for the company, but the recovery plan went beyond this.
"Three years ago, people would have called me crazy if I had foreseen this result," says Herlander Zola, director of the brand in South America and of commercial operations in Brazil.
Firstly . . .