How Fiat overcame internal crisis and reached market leadership in Brazil

Herlander Zola, director of the brand in South America, tells of plans to grow during a market decline.

RIO DE JANEIRO, BRAZIL - This moment could not be better for Fiat: market leader and the best-selling light vehicle of the year. In fact, the new Strada pickup was a watershed for the company, but the recovery plan went beyond this.

"Three years ago, people would have called me crazy if I had foreseen this result," says Herlander Zola, director of the brand in South America and of commercial operations in Brazil.

Firstly . . .

To read the full NEWS and much more, Subscribe to our Premium Membership Plan. Already Subscribed?