RIO DE JANEIRO, BRAZIL - The 25 most valuable brands in Brazil in 2020 together total US$55.7 (R$295) billion in annual revenue, a four percent growth over last year, according to the new edition of the BrandZ Brazil ranking, conducted by Kantar in partnership with WPP.
Despite the growth, the impact of the coronavirus pandemic on business has strongly affected Brazilian companies: six companies among the top ten recorded a drop in the value of their brands in 2020 compared to last year.
In this year's edition, Itaú bank climbed one position and stands out as the . . .