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Brazilian Billionaires Attempt to Develop Individual Donation Culture

RIO DE JANEIRO, BRAZIL - Brazil's economic elite has emerged from the pandemic burrow. The majority respected the physical isolation, but many of the country's wealthiest families came forward to publicly announce they had donated millions of reais as individuals.

It was an unprecedented number of billionaires who admitted to having taken from their own pockets large sums of money to fight the coronavirus and its impact, despite the companies they control having done likewise.

A donation from the very wealthy is nothing new. "It's something that's always existed and, therefore, cannot be classified as a trend . . .

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