Small Businesses in Brazil Seek Ways to Reach Loyal Customers

From vouchers to fundraisers, from WhatsApp to online sales, companies seek help from loyal customers to avoid collapsing due to the pandemic.

RIO DE JANEIRO, BRAZIL - For years working as a popcorn vendor outside two schools in Brasília, Adilson Campos, 36, was taken by surprise on March 12th, a Thursday, when he left home with his cart and found the doors of the educational institution closed.

The decision taken by the governor of the Federal District, Ibaneis Rocha, to fight the spread of the coronavirus, caused the overnight extinction of the only source of income for Adilson, his wife, and his two-year-old daughter.

"At the time there were still few cases, I believed that in two weeks the schools . . .

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