RIO DE JANEIRO, BRAZIL - The quarantine imposed by the Coronavirus pandemic has changed Brazilians' consumer habits. While some products have increased sales, others have lost ground.
The market research consultancy Euromonitor analyzed consumer behavior in recent weeks to understand this movement and outline scenarios for the coming months.
"Some groups have grown 200 percent in the first weeks of isolation, but we know that these effects are hardly sustained throughout the year. Some of them may end the year at zero to zero. Our focus is to understand trends that have an annual impact," says Angelica Salado, research manager at . . .